Back to the Virginia Tech Hokies Newsfeed

Perpetual Program Twilight: The Money Angle

This week we are going to look at the dreaded “M”-word. Yes, M-O-N-E-Y. That naughty no-no often not talked about in Pollyanna-ish company because the realty intrudes rudely on the dream of amateur kings of the grid iron playing for the pride of the school and leading their programs to victory against the noble foe (or cross state rival). –Hey, we aren’t talking about FCS Division III so don’t bring that dodge into this.

We are not here to debate the merits of the profit motive over the concept of the actual non-profit status of collegiate athletics. We aren’t going to deal with capitalism over some other form of brain torture.