Huuuuuuuuump Daaaaaaaay! The big news yesterday was Nike putting Under Armour in a big brother/little brother headlock. This really isn't anything new. Under Armour hosts a televised all-star game every year for elite high school talent that they're hoping to pipeline into their brand full-time.
Nike responds with an all-expenses paid trip to the Bahamas for their best players, for no apparent reason other than to stop them from participating in a UA event. This year, Nike is upping the ante with a trip to the White House prior to the Bahamian voyage.
You may be thinking, who cares?