You would probably expect that the fans of the team on the winning end of a game were louder than their opponents. No surprise then that Villanova fans were measured to be twice as loud as their Oklahoma counterparts during the Final Four national semifinals yesterday.
Degree deodorant commissioned some science(!) to measure fan movement during a game.
Degree and the NCAA partnered with a company called Lightwave to perform in-depth bioanalytics on the student sections of each Final Four contender. Lightwave's technology measures physical movement and emotional indicators, capturing detailed fan movement data during last night's games.