The Vegas Golden Knights have been the story of the NHL this season, as the expansion team has the best record in the Western Conference. They've also been the story off the ice, as Golden Knights gear has sold briskly in Las Vegas and around the rest of the hockey world.
But despite this mania surrounding brand new products for a brand new franchise, the Golden Knights aren't the top-selling team brand in the NHL this season.
That honor goes to a team 92 years older than Vegas.
According to Fanatics, which runs the NHL's ecommerce shop and produces its replica fan jerseys, the New York Rangers are the top-selling team this season for all items, from jerseys to hats to jackets and other gear.