MGM Resorts International has become the first gaming company to sign a sports betting deal with the National Hockey League as it seeks a new source of growth and greater customer exposure.
MGM Resorts CEO Jim Murren and NHL Commissioner Gary Bettman signed the partnership naming the Las Vegas-based company as the league’s first official sports betting partner on Monday in New York City.
The deal with give MGM Resorts access to league data and will enable the company to market its properties and services to millions of NHL fans through the league’s various media platforms and events, the company and league said in a joint statement.