When the Vegas Golden Knights were in Los Angeles for the franchise's first ever road playoff game on April 15, they sent a tweet asking their fans: "Where's everyone watching the game from tonight?"
Over 1,500 responses rolled in, and the team was stunned to discover how far the support for this expansion franchise reached.
"It was pretty amazing. People from everywhere: China Philippines, Australia, Sweden, Germany, England, you name it," said Brian Killingsworth, the team's Chief Marketing Officer.
"We thought it was really special. And that's where this VGK Worldwide thing took off," Killingsworth added, referring to a social media hashtag created for the campaign.