PHILADELPHIA, PA – Vancouver Whitecaps FC were honoured on Thursday with two 2017 MLS Club and Executive Awards, recognizing individuals and clubs for outstanding contributions off the field during the 2017 season. The ‘Caps collected the following awards:
- Business Analytics Team of the Year (Enhanced Lead Scoring): The Whitecaps FC Business Analytics Team, consisting of manager Christopher Bromley, club analyst Stephen Jeske, CRM administrator Isse Ali, and intern Thomas Edlböck, was recognized for developing a new sales prospect scoring model using SAS Visual Analytics decision tree analysis. The new prospect scoring model delivered higher conversion rates, and increased efficiency, by focusing sales efforts on the customers who were statistically most likely to buy during the 2018 season ticket sales campaign.