You bring up the Oakland A’s and nine times out of 10, the first thing that comes to mind is Moneyball.
The arrival of Wade Martin to Vancouver as Whitecaps FC’s new chief revenue officer brings valuable experience from working under famed baseball analytics mind Billy Beane, but there are other elements that are first and foremost to his approach.
Connectivity and transparency.
Probably not a surprise, given his history with a ballclub situated just a line drive away from Silicon Valley.
“Creating a culture of connectivity is what’s important. The transparency goes both ways with our fans, with our partners and constituents of the club,” explains Martin.