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Beyond the Lens - Heineken Rivalry Week

Related Topics: Major League Soccer

If one was to believe the Caps twittersphere, you’d think that every time the league decided to have “Heineken Rivalry Week” that every team would have to play their a rival. A little naive perhaps, but fair enough. I see a number of problems within this.

First all, Rivalry Week is nothing more than a manufactured piece of business by MLS’ marketing arm, Soccer United Marketing, and Heineken. I think them calling this weekend Rivalry Week is a few steps beyond self-aggrandizing when only 4 of 11 matchups people would consider rivalries (FCD/Houston, NYCFC/RBNY, DC/Philly and SEA/PDX). I should disclose that I did just tune into NYCFC/RBNY only in the interest of background noise over my clothes dryer.