Valpo Athletics on National Display After Victory at Purdue

th in the country, generated an estimated $12,553,167 in advertising value with the coverage reaching a potential audience of 727,650,322.

The upset and buzzer-beaters went viral on social media. Posts either originating from or collaborating with the Valpo Basketball and/or Valpo Athletics accounts on X, Instagram and Facebook totaled 4,522,953 views.

News of the upset was shared widely, including from highly-visible national media accounts. Accounts that posted about the victory on X included

SportsCenter,

Jon Rothstein,

The Field of 68,

NCAA March Madness,

FOX College Hoops,

Barstool Sports,

Pardon My Take,

Mid-Major Madness and many others. Head coach

Roger Powell Jr.'s postgame interview with his…