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UTSA unveils “Runners Go Bold” NIL program for student-athletes

SAN ANTONIO — The UTSA Department of Intercollegiate Athletics has unveiled Runners Go Bold, a comprehensive name, image and likeness program that will provide UTSA student-athletes with the knowledge and skills to build their personal brands and to maximize their platforms.

Runners Go Bold will focus on three essential areas — Personal Branding and Brand Management, Financial Literacy, and Business Development and Entrepreneurship, with room for future growth and expansion. Student-athletes will be educated on all aspects of these critical areas and better understand their rights, responsibilities and limitations as student-athletes under any NIL-related legislation introduced this year and beyond.