SALT LAKE CITY — As you do the "third-down jump" with the Muss at a Utah football game this year, keep your ears open (if you can) and you'll likely hear the following words blaring from the stadium speakers: "We must protect this house!"
Under Armour's catchphrase equivalent of Nike's "Just do it" has been around for almost 15 years and part of the University of Utah for eight. Now entering its ninth season with the UA logo on their chest, the Utes know that what you wear and how you look matters, but are clear that it's just a small part of the formula for success.