Logan Paul, one of YouTube's biggest stars, treated a video he uploaded over the weekend as the equivalent of a TV sitcom's "very special episode." To indicate the seriousness of the matter to his young fans, Paul posted a warning at the beginning, telling viewers who are having thoughts of suicide or self harm to seek help. He also demonetized the video so that he would not earn advertising money off its views.
On Monday, amid outrage on Twitter and from other YouTube personalities, the video disappeared from Paul's YouTube channel, and the social media superstar tweeted out an apology.