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Why did the food media ignore the best-selling cookbook of 2018?

More than a month into the shiny new year, anyone who is in the business of needing to know can obtain a total data picture for 2018 - pages viewed, exercise hours spent, units sold. I am always keen to survey the cookbook realm, wondering whether the food media’s “best-of” lists reflect what the American public craves.

I thought I had a handle on what the most popular cookbook would be, but I was Marco Polo off. Ice-cold wrong. Would you have guessed, without the photographic hint? Its author is a first-timer in the field, and its content was not driven by electric multicookers or immigrant cuisine.