What’s the most popular Halloween candy in Utah? It’s either hard and fruity or a chocolate/peanut butter confection, depending on which survey you read.
On the other hand, the industrial supply clearinghouse Bid-On-Equipment.com said that the most popular Halloween candy in Utah is peanut butter M&Ms.
The discrepancy is a case study in survey methodology, and how the answer to a question can depend on what data is used.
The CandyStore.com survey processed 12 years of sales data, from 2007 to 2018, particularly in the months leading up to Halloween.