Francesco Amendola established trademark rights in the Sweetaly Gelato name in 2014, according to the federal lawsuit, the year he first opened his Italian ice cream business in Utah.
Amendola operates a commercial kitchen and retail shop at 465 E. 3300 South as well as a second store at 1527 S. 1500 East. In addition to making gelato in more than two dozen regular and seasonal flavors, the native of Calabria, Italy, sells cakes and pastries.
The owners of Sweetaly Dolceria “knew or should have known," the suit states, that the Utah business had rights to the name when it opened its business in February of 2016.