Few traditions are more intimately associated with baseball than beer-swilling. Not the seventh-inning stretch. Not the national anthem. Not the World Series.
Each of these hallmarks of the treasured American pastime emerged after 1882, when Chris von der Ahe purchased the bankrupt St. Louis baseball club u2015 and shepherded fans to his nearby beer garden. It was at that moment, still in the sport’s infancy, that baseball and beer were bound. The profits reaped by the German immigrant and entrepreneur confirmed that it was a match made in heaven.
Fast-forward 136 years to a modern-day prophet of the marriage between baseball and beer: Todd Keeling.