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Sir Richard Branson, founder of the Virgin chain of companies, added to roster of keynote speakers for Qualtrics’ X4 conference in Salt Lake City

Billionaire and philanthropist Sir Richard Branson is joining the line-up of keynote speakers — along with former President Barack Obama and media mogul Oprah Winfrey — for Qualtrics’ X4 conference in Salt Lake City next March.

The event, X4, The Experience MGMT Summit, set for March 5-8, 2019, at the Salt Palace Convention Center in downtown Salt Lake City. The annual event is put on by Qualtrics International Inc., the Provo-based customer-survey software company.

Branson made his fortune as founder of Virgin Records, Virgin Atlantic Airways, Virgin Media, Virgin Galactic, Virgin Hotels and scores of other companies, usually with the Virgin name.