On Feb. 4, we were last among 56 metered markets for the Eagles’ win over the Patriots. The Salt Lake TV market averaged a 37.7 rating for Super Bowl LII, 20 percent behind the national averaged (47.4).
Over the past couple of decades, Utahns have watched the Olympics on TV more than anybody else. The Salt Lake TV market (which includes all of Utah and parts of Idaho, Wyoming and Nevada) has been at or near the top in terms of viewership for both the Winter and the Summer Games.
There are a number of theories about why, most centering on the fact that Salt Lake City hosted the Winter Olympics in 2002.