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NBC counts on Dale Earnhardt Jr. fans to flock to broadcast and boost ratings

Dale Earnhardt Jr. has been pretty busy for a retired guy: Wife Amy gave birth to their first child, he hit the slopes in South Korea and raced scooters against Jimmy Fallon.

Junior Nation can keep tabs on Earnhardt’s active lifestyle — from home restorations to Super Bowl sound bites — though his own podcast.

NBC Sports has banked on that fervent fan base to flock to its NASCAR broadcasts when Earnhardt makes his season debut Sunday at Chicagoland.

“There’s so much to learn and absorb, and this is going to be an incredible 21 weeks of education for me,” Earnhardt said.