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Margaret Sullivan: Ready for the media's ex-FBI director Comey swoonfest? Nothing can stop it now.

Maybe it is his social media chops (like dropping “tbh,” text slang for “to be honest” into a trash-talking tweet about how his jump shot is superior to Barack Obama’s).

Or maybe it is that he is a target of President Donald Trump, whose disdain for mainstream journalists is manifest.

Whatever the reason, James Comey is about to be the focus of a full-on media swoonfest as the fired FBI director embarks on a 10-city tour to promote his memoir, “A Higher Loyalty: Truth, Lies and Leadership” which publishes April 17.

You have not seen anything like the coming overkill since the mainstream press discovered “Girls” star Lena Dunham.