As amorous embraces go, few could be more ardent than the one Beto O'Rourke got this month from Vanity Fair magazine.
The perfectly timed cover treatment was the full monty: Rugged-glam photo by the legendary Annie Leibovitz, the former Texas congressman's earnest Kennedy-esque gaze, and the ripe-for-parody headline including this immortal quote: "I'm just born to be in it."
Most Americans wouldn’t see the magazine itself, of course, but the rest of the news media — including network evening news — helped spread the image around as they gave over-the-top coverage to O’Rourke’s kickoff.
It sure doesn't hurt.