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Letter of the Week: What Advertisers Want a Woman to Want

I see there is yet another “What A Woman Wants” expo taking place locally. As I read the ad it seems women want a lot of information about shopping, fashion, beauty among other topics. I found this curious, as I know a few women and I have never heard them express any of those wants.

I decided to ask some women I know what they wanted and none of the aforementioned topics came up. Some of the things they did express a want for were: Equal pay for equal work, quality, affordable health care, more representation in our elected officials, decent maternity leave, quality public education, cleaner air and having their partners remembering their anniversaries.