As adult television viewers increasingly opt out of traditional cable, streaming services are trying to entice their kids. Family-friendly programming is being dubbed a “front line in the streaming battle” and an “arms race over kid’s TV.”
Disney jumped ahead of the pack with plans to pull its children’s programming from Netflix in 2019 to launch its own streaming service, which the company announced Tuesday.
The Disney streaming service will feature sequels to blockbuster children’s films, including “Toy Story 4,” “Frozen 2? and the live-action “The Lion King.” It will also offer original programming aimed at younger audiences - just like its cable channel has since its 1983 launch, CNBC reported.