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George F. Will: Vaping flourishes in the absence of credible frightening information

San Francisco • A 29-story office building at 123 Mission St. illustrates the policy puzzles that fester because of these facts: For centuries, tobacco has been a widely used legal consumer good that does serious and often lethal harm when used as it is intended to be used. And its harmfulness has been a well-established and widely publicized scientific proposition for generations.

The building is the headquarters of Juul, a large company that markets vaping products — electronic cigarettes — that has been running full-page ads in major newspapers ostensibly attempting to limit sales of its product: "Youth vaping is a serious problem" that justifies "cracking down on underage sales at retail stores" and removing from stores "flavored products.