Customers at Deseret Book stores soon will see fewer offerings with the words “Mormon” and “LDS” in the title.
The bookstore chain and publishing company — owned by The Church of Jesus Christ of Latter-day Saints' Deseret Management Corp. — says going forward it plans to publish only titles that meet the faith’s new naming guidelines.
“I don’t want to say we will never do anything with ‘LDS’ or ‘Mormon’ in it,” Laurel Day, Deseret Book’s vice president for product and branding, said Wednesday, "but we are committed to following the guidelines and respecting what is being asked of us.