Sacramento, Calif. • Defying the NCAA, California’s governor signed a first-in-the-nation law Monday that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge.
Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker manufacturers, soft drink makers or other businesses and profit from their images, names or likenesses, just like the pros.
"It's going to change college sports for the better by having now the interest, finally, of the athletes on par with the interests of the institutions," Democratic Gov.