Apple announces its long-awaited streaming TV service

(Tony Avelar | The Associated Press) Apple CEO Tim Cook speaks at the Steve Jobs Theater during an event to announce new products Monday, March 25, 2019, in Cupertino, Calif.Cupertino, Calif. • Apple announced a new streaming service, Apple TV Plus, which will house its original shows and movies and could compete with Netflix, Amazon and cable TV itself.

Apple is making the announcements at its Cupertino, Calif., headquarters, in a Monday event studded with celebrities including Steven Spielberg, Jennifer Anniston, Reese Witherspoon and Steve Carell. The iPhone has long been Apple’s marquee product and main money maker, but sales are starting to decline. The company is pushing digital…