The NHL announces division sponsors

Hockey fans have been threatened with more advertising for a while now. When the league announced that the "jersey tuck rule" would be enforced during the 2013-14 season, fans everywhere were sure that it was the first step towards jersey ads.

We haven't gotten jersey ads yet, other than the logs for Fanatics and the NHL along with the jersey itself being an advertisement for the team.

But, this season, we are going to be getting more ads in hockey. The teams' helmets will have sponsor logos with the Arizona Coyotes having the logo for Mountain America Credit Union. And today it was announced that the Divisions themselves have gained sponsors.

A move like this was always going to upset some…