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Utah Jazz rebrand: Purple is who we are

The Utah Jazz have finally revealed their much-anticipated rebrand. This includes new primary colors, new uniforms, and new courts.

New Colors

Utah’s new look will feature black, white, and yellow, with each of those colors having its own uniform. The early fan reception of these colors had been uncertain when the uniform concepts were leaked. While this isn’t a new experience for any NBA design team, Utah Jazz staff members were urging fans to save judgment for after they’ve seen how it looks when it all comes together. Now that we can see it all, it will be interesting to see how public opinion shifts.