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Utah Jazz partner Qualtrics acquired for $8 b-b-billion (with a B)

Related Topics: Utah Jazz, Qualtrics, Jazz, Sap

And now for something we don’t normally get into here at The J-Notes: some financial news. Over the weekend, a key sponsor and business partner of the Utah Jazz fetched a hefty sum from one of the world’s largest software and programming companies.

Qualtrics, the Provo, Utah-based data and analytics research firm behind the Jazz’s 5 For the Fight jersey patches, has been acquired by tech giant SAP for $8 billion (that’s billion, with a B). The all-cash deal was officially announced on Sunday.

The acquisition comes just days before Qualtrics was set to go public; the company had just filed for its IPO on October 19.