When it was first revealed that the Utah Jazz would be getting a new primary logo for the 2016-17 NBA season, many among Jazz Nation welcomed the change with open arms. The team’s “mountain logo,” which was lauded as an aesthetic achievement when it was introduced in the 90s, had long outlived its usefulness.
To put it bluntly, the thing was looking ugly. Even when the team retooled it to match evolving color schemes, it looked like a relic from a bygone era of NBA fashion when busier was better and the combination of purple, copper and turquoise was actually considered a good idea.