So as of a few days ago the information was linked that the Utah Jazz are going to be changing their logo. Now we know that note logo is not going away. Why? BECAUSE IT'S A MASTERPIECE. That's why. But how could the Jazz execute a good design strategy without alienating its home fanbase and setting an eye to the future?
Throw away any semblance of this thing:
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It is a shame that Utah's best years had this atrocity plastered to the front of our jerseys. Oklahoma City will understand this when Kevin Durant and Russell Westbrook are gone and they're turning in 25-57 seasons and, finally, have a logo that actually is about Thunder, OKC, or anything close to what could be explained as branding.