When Ryan Smith took over as owner of the Utah Jazz last December, one of the first core principles he wanted to instill in the organization was innovation.
With a strong background in technology, it would make sense that Smith would want to push the limits of technology to serve the Jazz and their fans better.
That’s why less than three months into taking ownership of the organization, Smith sat down with Riley Demps regarding NFTs and virtual reality. Their goal was to enter the world of non-fungible tokens and find a way to continually engage fans in the future moving forward, providing them the opportunity for less physical contact while still possessing the same level of intimacy.