Back to the Utah Jazz Newsfeed

At long last, Utah Jazz overcome small market stigma as impressive culture wins the day

If you know anything about the Utah Jazz, you’re probably aware that luring in top talent in free agency has never been the team’s strong suit. For several reasons, including market size, questionable location (to those unfamiliar with the area), assumptions about Utahns (which are often misconceptions) and lack of championship appeal, Salt Lake City and its NBA team have long been overlooked.

It’s been such a troubling issue that not only have the Jazz struggled to bring players into their midst, but they’ve even had a difficult time keeping hold of their home-grown stars. Look no further than the likes of Deron Williams and Gordon Hayward for prime examples.