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UTA alumna serves as role model to Black professionals in the sports industry

Brittanie Boyd’s impact on the world of sports marketing can be felt from Arlington to Philadelphia.

An internship Boyd landed with the Dallas Cowboys while she pursued a master’s degree at UTA helped her climb up the corporate ladder in a span of 11 years. As the new senior vice president of marketing for the Philadelphia 76ers, Boyd is looking to be a role model for those following a career path similar to hers.

“My hope is that I’m an example for others that are coming up in the industry to see that they can accomplish things,” she said.