There is a new era in college sports. Through all of the changes, it is USC that actually finds itself in a highly advantageous position compared to other schools in the nation.
This becomes particularly true when factoring in how any and all outside NIL deals have to now go through the clearinghouse. Before then, conceivably, as long as someone had the money that they were willing to spend, a student-athlete could accept any offer without needing any form of a real-world tie-in to be a part of the deal.
In theory, this is no longer the case.