When it comes to scheduling kickoff times, the Pac-12 can’t seem to figure out the best way to do things, whether USC football is involved or not.
That may be because there is no truly satisfying way for the Pac-12 to navigate the difficulties of the Pacific timezone relative to the rest of the country.
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The conference’s late games are seen as a disadvantage because people in the east won’t stay up late to watch them. Lack of exposure is certainly a concern.