USC football quarterback Kedon Slovis. (Dustin Bradford/Getty Images)
USC football announced the launch of an in-house creative lab called BLVD Studios focused on building player brands and maximizing name, image and likeness opportunities.
These are interesting times in college football. As the landscape moves towards players profiting off their name, image and likeness, programs need to change the way they approach recruiting.
USC football is doing just that by announcing a partnership with creative agency J1S to launch an “innovated in-house creative lab” aimed at giving players “resources, education, and strategy to help student-athletes build, promote, and leverage their brands and maximize their market value.