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NCAA says Reggie Bush won’t get his Heisman Trophy back despite new NIL rules

Reggie Bush isn’t likely to see his 2005 Heisman Trophy returned anytime soon.

The NCAA provided the latest stiff-arm in the former USC running back’s effort to reclaim the coveted trophy, declaring Wednesday that it would not reconsider past NCAA penalties, even in the wake of landmark changes to name, image and likeness (NIL) rules across college sports.

“Although college athletes can now receive benefits from their names, images and likenesses through activities like endorsements and appearances, NCAA rules still do not permit pay-for-play type arrangements,” an NCAA spokesperson said. “The NCAA infractions process exists to promote fairness in college sports.