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Lynn Swann is hired by USC to replace Pat Haden and restore luster to the football program

USC has named Lynn Swann as its new athletic director, to succeed Pat Haden on July 1, the school announced on Wednesday.

Swann is the third consecutive former USC football player to hold the post.

In a letter to the university, President C.L. Max Nikias said “Swann will bring the heart and soul of a Trojan” to the position.

Nikias had said he would conduct a nationwide search after Haden announced he would step down. Nikias also said he would consider candidates not previously affiliated with USC, which would mark a shift for the university that has favored alumni to run the athletic department.