Kessler's 3 TDs has USC up 28-0 at halftime

USC Trojans running back Tre Madden (23) is pushed out of bounds before he can make a first down in the first half. USC played Arkansas State in the opening game of the year. Los Angeles, CA 9/4/2015 (photo by John McCoy Daily News)Cody Kessler’s Heisman Trophy campaign is off and running.

The USC quarterback threw for 189 yards and three touchdowns in the first half, helping USC to a 28-0 lead over Arkansas State in Saturday night’s season opener at the L.A. Coliseum.

The pregame pyrotechnics, which included skydiving Navy Seals showering sparks onto the Coliseum field, were just the beginning of the explosive happenings.

JuJu Smith-Schuster caught a 61-yard touchdown pass on the game’s…