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Emphasizing continued importance of USC in 'We Give Blood' drive cause

The partnership between Abbott and the Big Ten is easily one of the best investments of time and energy that is being put to good use toward a positive cause. The 'We Give Blood' drive aims to use the vast platform of college football to address a real need in society.

While USC fans are gearing up for the Michigan State game and the rest of the conference schedule, the Trojans are engaged in another form of competition among the rest of the Big Ten fan bases.

Already performing better than what resulted from last year, USC fans can contribute to the Trojan total by donating blood and registering the blood donation for the Cardinal and Gold.