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Why are celebrities buying football clubs?

In what wasn't even the most surprising news to come out of 2020, Hollywood duo Ryan Reynolds and Rob McElhenney were announced as the owners of National League side Wrexham in a move that was apparently eight years in the making.

They're not the only celebrities to have shown interest in investing in football clubs over the years. Natalie Portman spearheads a roster of A-list Hollywood actors as owner of forthcoming NWSL side Angel City FC, set to make their debut in 2022.

So why the trend? Goal takes a look.