A series of non-fungible token (NFT) releases for the Coppa Italia this past weekend resulted in a high sale of €3,500 for a one-of-a-kind virtual trophy designed by artist Diego Perrone, according to blockchain records. The item has been re-listed online for €57,000 in an attempted sale that could help determine the outer limits of demand for match-related NFT products endorsed by European football leagues.
In an attempt to appeal to a younger, more tech-savvy audience, Lega Serie A partnered with cryptocurrency marketplace Crypto.com to release limited-edition digital collectibles related to Juventus' 2-1 cup win over Atalanta.