La Liga president Javier Tebas is eager to see the Spanish top-flight become the most popular competition in the world, with extra importance placed on the scheduling of El Clasico.
Tebas assumed control of La Liga back in 2013, and quickly set about making radical changes to the fixture list in order to reach a wider audience.
Matches used to take place in the evenings and always over the weekend, but La Liga has adopted a more staggered approach to scheduling under Tebas.
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Fixtures have been stretched to run from Friday to Monday in recent years, with some matches taking place in the morning so that they can be screened live both at home and abroad.