Reporting is coming out that USSF and SUM are ending their commercial arrangement.
NEWS: U.S. Soccer is ending their 20-year relationship with Soccer United Marketing and taking their commercial rights in-house, including sponsorship and media, beginning in 2023. The current deal runs through the end of 2022.
SUM is the commercial arm for MLS as well.— Mark J. Burns (@markjburns88) May 23, 2021Because SUM is a big player in the domestic soccer landscape, this break-up will have significant ramifications. But that’s getting ahead of myself. To talk about this, we have to discuss three big questions: What is SUM?