Southampton have signed striker Che Adams from Birmingham City and allowed Matt Targett to join Aston Villa.
Adams has agreed to a five-year deal following a fine season for Championship side Birmingham, during which he registered 22 goals and six assists in 48 appearances across all competitions.
Saints claim to have beaten "a number of Premier League suitors" to the 22-year-old's signature.
"Che fits the profile of player we want to bring to Southampton and is very driven to show what he can do at the highest level," said boss Ralph Hasenhuttl.