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El Clasico returns for Season 90 with more than 100 activations around the globe

El Clasico, the most-watched club game in world football, is back, with Barcelona set to host Real Madrid at the Camp Nou on Saturday, October 24th at 16:00. An unpredictable, live-action drama shown all over the world by over 100 La Liga partners and now into its 90th season – a feat unprecedented in the entertainment world. The La Liga El Clasico saga has gifted us a stream of incredible storylines over the years, including the greatness of legends such as Johan Cruyff, Alfredo Di Stefano and more recently Ronaldinho, Sergio Ramos and Lionel Messi, unforgettable moments of both showmanship and sportsmanship, and technological and broadcast landmarks.