The NIL era of college athletics has finally arrived. On July 1, Connecticut governor Ned Lamont signed a bill into law that will allow college athletes in the state to profit off their name, image and likeness while the NCAA eliminated its rule against it on the same day.
UConn student-athletes can begin capitalizing on July 12 and the Huskies’ women’s basketball players are primed to be some of the biggest beneficiaries of the new rules.
Head coach Geno Auriemma publicly pushed for the Connecticut legislature to pass a NIL bill so that UConn and other schools in the state wouldn’t be at a disadvantage on the recruiting trail.